I really like products taken out of their normal environment. Like this big coffee cup that is an installation in the middle of the street. There isn’t much that hasn’t been done for a paper towel ad so this is really creative. This being in a huge coffee drinking city with lots of foot traffic like this works. The Bounty brand I feel is trying to broaden it target market by eliminating the typical mother and children paper towel ad.
This ad is very creative for the way it portrays such a serious message with a commonly used thing like ketchup packets. The fact the ketchup opening creates the illusion of blood from the image I thought really was clever. The image being black and white is such a great contrast from the ketchup red.
Another ad utilizing the surrounding. Allowing the customer to feel or “try on” for this ad. Using the slings that people already have to hold on to advertise id brilliant. Although their target customer may not be riding the bus, the brand name will be remembered.
This is another ad that puts the product in not the typical environment like a subway station. A fresh potatoes image already doesn’t correlate with a greasy bag of unhealthy chips then to place it in a unique environment takes it to the next level. The ad makes you look even in the hustle and bustle of the location. Lays is smart because a lot of people take the subway so they are reaching a lot of eyes. I like how Lays is trying to focus of the freshness of the ingredients.
I really like this ad because how creative it was for a radio station ad. The image was done really well. The spelling of Hendrix with clouds looked realistic. The only problem I saw was that the logo is really hard to read. Maybe if it was larger or not in a white color maybe it would stand out and be readable.
From the class critic they thought the idea was good and the execution of the clouds were great. The problem they saw was that the ad overall was hard to read. The clouds although done well are hard to read surrounded by numerous other clouds. They also believed the logo had to much going on and was hard to read. The logo is a bad color and just slapped on the page with no thought.
If I could improve this ad, I would probably subtract some of the surrounding clouds to allow Hendrix to be more of the focal. I would also improve the logo by making simpler and more readable by breaking up some of the components. I would also make the color of the logo stand out against the white and light blue background.
I thought the ad above had great typography because it relayed the message creatively . The camouflage idea for bank security is very unique. How Bulgaria’s DSK Bank portrayed the camouflage idea was very playful with this fun, loose font. The camp covering the entire page with words hidden in-between makes the idea a lot more fun.
From the critic in class everyone thought that the idea was creative especially for a bank. The typography is barely readable but because it’s a camouflage it works and makes it fun that you have to figure out what it says.
I don’t think this ad is needs any improves. If anything make the copy a little larger.
I thought this ad was a good big idea because it was clever and you can composite different ideas together to expand upon the “one world explorer” saying. The tagline illustrates the art piece well. The art piece itself is really beautiful and doesn’t need much text to express idea. This ad is extendable and could be really comical illustrating for commercials.
From the class critique many people agreed that the art was beautiful but as far as understanding the “one world explorer’ was a miss. The airline company is not based in America so many people were lost on what the ad was trying to communicate. Is the airline giving a worldwide ticket? What is trying to me sold or informed? As I learned more today about the key details on what a great big idea is, I feel like this one is a miss. The more example I saw of my classmates the more I learned what a good one is.
What I feel would make this ad better is understanding what this airline is offering or trying to inform the consumer. Maybe under the photo should be some copy explaining the deal or some additional information.
I believed this ad was a good big idea because it played with a different style of illustration for a print ad. They had that comic book feel to it. The ad is comical and the story could go on and on about situations being easier because of the bubbles. The tagline is clever and works well with the product. This campaign is extendable because of such a clever tagline. This ad could be featured in a lot of magazines and would be fun to see with different story-lines.
From the class critique, many people thought the tagline was clever and comical. They could see the how extendable it would be for print. They wondered how it you could extend with commercials and other avenues. Unlike the other great big idea ads I saw today I feel like this campaign could be limited compared to others like Geico and Mayhem. Seeing those really powerful examples allowed me to understand better what’s a really great big idea compared to a great campaign.
If I could improve this ad in anyway, I would brainstorm ideas to bring this storyline to life with commercials or the radio. Setting up scenarios where I could illustrate such a comical message in 15 to 30 seconds. Maybe if the ads had someone narrating the situation people would understand the ” Bubbles make it easier to shallow” tagline.
I believed this ad because it only attacks the customer saying everyone thinks you having acne is disgusting. When it comes to something like beauty, there is a fine line between being mean and trying to helpful. By no means to I think this advertisement is mean but acne is a sensitive subject. Aczone should have tried to target to customer with the pros of this product over others, not with bold pink font and an insecure model.
From the in class critique of this ad they did find the ad slightly disturbing but they did understand the big idea.The approach could have been a little less dramatic but the story was understood. They believed Aczone did a good job with getting the attention of their target audience. Which it seems to be young women in the working field.
What I would do to make this ad better is by finding a creative way to place the Important Safely Information less dominate. It takes up about one fourth of the ad. And instead of the women feeling insecure and disgusting, make her feel like having acne isn’t the worst thing in the world. Talk about how this acne solution is better than other products, for example, easy on the skin, won’t cause dryness, etc.
I believe this ad is bad because the abundance of text and simple layout. This ad has no brand identity and no focus of a target audience. This ad could be successful if there were only a few keys pieces of information. Their should be bigger images of the devices that they are trying to sell.
From the in class critique of the ad they believed it did have an excessive amount of text but it’s typical especially from where it’s from. They believed it was scanned in from a newspaper. These as are suppose to be informative. It one of those “someone has to do them” adds with an abundance of informative text. But they could have a constant format of either centering the text or not. The text was all in uppercase letters making it a lot harder to read. Also not have so much unnecessary additives like red little fire cracker like box.
What I would do to make this ad better is keeping it simple. Only highlighting a few necessary bits of information. Plus I would pick a more flattering and creative color palette other then red and black. I create more space for the font to breath. Right the ad is utilizing all the space of the ad, which isn’t a good thing. It leaves no space for your eyes to rest.